The rule changes outlined in a Food Notice issued in February 2023. These changes focus on four important areas for food importers to adhere to. The key requirements for food importers are as follows:

• Safety and Suitability Assessment before Import: Food importers are required to conduct a safety and suitability assessment before bringing in any food products. This assessment likely involves evaluating the potential risks associated with the food, such as contamination, allergens, and other safety concerns. The goal is to ensure that the imported food meets the necessary safety standards and is suitable for consumption.
• Safe Storage and Transportation: Food importers are responsible for ensuring that the imported food is stored and transported in a manner that maintains its safety and suitability. This could involve adhering to specific temperature requirements, using appropriate packaging to prevent contamination, and implementing proper handling procedures to avoid any compromise to the food’s quality during transit.
• Traceability Records: Importers are required to maintain detailed records that allow for effective traceability of the imported food. This means they need to keep track of information such as the origin of the food, its batch or lot number, the date of import, and any relevant information about its processing and handling. This traceability is crucial in case there are safety concerns or recalls in the future.
• Recall Plan: Importers are obligated to have a recall plan in place. In the event that imported food is deemed unsafe or unsuitable for consumption, the recall plan outlines the steps the importer will take to swiftly remove the affected products from the market. This plan likely includes procedures for notifying authorities, distributors, retailers, and consumers about the recall and the associated risks.

It’s great to hear that New Zealand Food Safety took proactive steps by starting consultations with the industry in June 2022 to inform them about the upcoming rule changes. This approach gave food importers ample time to prepare and adjust their practices accordingly.

The consequences for failing to adhere to the safety rules are significant, reflecting the importance of maintaining food safety standards. Companies that fail to comply with the rules can face fines of up to $500,000, while individuals may be fined up to $100,000 and potentially face imprisonment for up to two years. These penalties are designed to ensure that all stakeholders take these rules seriously and prioritize the safety of imported food products.

For further guidance and support, New Zealand Food Safety has made resources available on its website. Importers can access information and resources related to the new rules, helping them understand the requirements and how to implement them effectively. Additionally, if importers have any questions or need clarification, they can reach out to New Zealand Food Safety through the provided contact information: 0800 00 83 33 or info@mpi.govt.nz.

This comprehensive approach, including consultations, guidance, and accessible communication channels, demonstrates New Zealand’s commitment to food safety and its efforts to ensure that importers are well-informed and well-prepared to meet the new requirements.